RanksTel: IMC Campigns of RanksTel connects us

Ranks Telecom Ltd, a member of Rangs Group, launched its wireless phone service under the brand name of RanksTelon 14 th April, 2005. Ranks Telecom Ltd. is registered with Registrar of Joint Stock Companies under Companies Act 1995 (Revised).

RanksTel holds PSTN and ISP licenses to operate nationwide. Recently, RanksTel has also been awarded with anInternational Gateway (IGW) license to originate and terminate international voice traffic.

RanksTel's network is by far the largest among the private PSTN operators and it is spread over all the five telecom regions of Bangladesh covering all the major cities. It has switching facilities in Dhaka, Chittagong, Sylhet, Khulna and Bogra. The transmission network for backbone and BTS backhaul, built over own microwave and leased fibre, spans more than 2000 km. It has interconnection facilities with the PSTN and mobile operators via ICX for exchanging voice traffic.

RanksTel's physical infrastructure currently includes about 10 major hubs (switching and transmission) and more than 200 BTS sites across the country. We believe in sharing our resources with others rather than mindless replication and have co-location agreement with many operators.RanksTel is fully owned by local Bangladeshi entrepreneurs and has so far invested more than $50 million in building its network.

Mission:

:Bring increased access to information.

:Enable greater options for connectivity through mobility.

:Empower more people to embrace a knowledge-based lifestyle.

:Encourage development and dissemination of local content.

QUBEE Products and Services

RANKSTEL provides their modems different types and sizes with different pre-paid and post-paid plans.A consumer can pick anyone that he or she can afford.

What is IMC?An approach to gaining the goals of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.“A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of variety of communication disciplines. General advertising, direct response, sales promotions, public relation and combines these disciplines to provide clarity, consistency, and maximum communication impact.” -----(The American Association of Advertising Agencies 1989) How IMC helps?IMC helps a company to make their brands more popular to their target market. IMC tools make the brands familiar to the target market. Because of IMC tools the brands get focused by peoples.

Intregrated Marketing Campaign( IMC) Tools

1. Advertising:

(a) Newspaper Ad:- Banglalion creates various types of newspaper ads about their latest package and offers.

(b) Media TVC:- In local channels like NTV, ATN, Channel i etc there are various types of tvc of Rankstel.

https://www.youtube.com/watch?v=EB2gYSoXz2A

(c) Radio Ads: They also provides ads on air program and during news break in the radio channels to attract people of root level.

2. Sales Promotion

(a) Ad on website:- They use pop up ad on different website like youtube, facebook, google and instagram.

(b) Personal Selling: They involve in personal selling by online shoping site and through bikroy.com and olx.bd

(c) Taking Compatative Adventage: They tries to achive compatative advantge by giving extra volume and some sudden bonus.

(d) Home Selling:- In some important area they provide home selling option to increase their sell and try to focus on more customer.

3. PR Activity

(a) Road Show and Trial Program:- In some big and important cities they provides free internet experience service.

(b) Fair Activities:- They participate in various fair and festival program and arrange raffle draw and gift the winner free RanksTel connection.

4. Interactive Marketing:

> Website and FB Page-

> Scratch Card:

5. Direct Marketing:

RanksTel provides different types of offer to hold its existing customers. Besides, they also make phone calls and directly talk with their existing and former customers to make them aware about their new offers.

6. Personal Selling:

RanksTel uses personal selling in different stage of marketing and distribution. Company distributes their product like modem, router, scratch cards etc. among the wholesalers and retailers by maintaining the excellent relationship.

Opinion:

RanksTel doing very well than it's competitor in the market. For using fast category of internet, RanksTel would be a better choice than the other modem selling companys. It will help you to give both cheaper and faster internet service for your better working.

IMC Campigns of RanksTel connects us